Bermuda Festival – Vision and Strategy in 2015

Hamilton, Bermuda

During the early part of 2015 The Board of Directors of the Bermuda Festival of the Performing Arts Limited (“the Festival”) met off site for a series of strategic planning meetings. The Board’s objectives were to take the opportunity during its 40th anniversary to reconfirm and/or refocus the Festival’s vision, to develop a strategy to achieve it, to ensure that resources were being used in the most efficient and effective ways and to ensure the future viability and sustainability of the Festival.

In broad terms the Board articulated several aspects of its vision for the Festival:

  • To attract a broader cross section of Bermuda’s population as audience members
  • To promote appreciation of the performing arts in a welcoming and exciting environment
  • To provide a diverse and interesting programme of performances designed to appeal to our audiences while remaining true to the Festival’s mission
  • To continue to develop the Festival’s Outreach programme to be the best it can be

In the six months since the strategic plan was adopted by the Board there has been significant progress on several fronts.

The 2016 programme has been announced and represents a diverse range of artists and genres. Programme development is a fundamental part of the Festival’s strategy, and 2016 represents a significant step in its implementation.

The Festival’s marketing strategy has been revamped including a new web site and closer integration between it and social media. Other aspects of the marketing strategy include increased use of radio advertising in addition to targeted use of traditional print media and proactive communication with current and past Festival supporters.

The 2016 Outreach programme builds on the success of prior years and includes sessions for adults in addition to those for younger students. The Festival has lined up artists for the 2016 programme who are dedicated to education and development of fellow artists as well as students, and the 2016 Outreach Programme promises to be as interesting and diverse as the artists performing in the Festival.

In addition to the above, the Festival staff has seen some departures of key people and the introduction of new faces. We said sad goodbyes to Karen Pollard and Christine Barnes in 2015. Karen had been the Artistic Director of the Festival for the last seventeen years and was largely responsible for the success of the Festival programmes and the introduction of the Outreach programme. Christine had been the Office Manager for the past twelve years and was responsible for the smooth operation of the Festival and coordination of the vitally important Festival volunteers. We thank them both for their contributions to the Festival over the years.

The new team at the Festival includes David Skinner, our first Executive Director, Nancy Smith, our new Programming Director and Ginny Masters, our new Event and Office Administrator. Picking up where Karen and Christine left off and filling their shoes was never going to be easy, but the new team has hit the ground running and is making their own mark on the Festival. Change brings its own unique challenges to every organisation, and the Board is confident in the implementation of the strategy.

As David reminds the Board as often as he can, “Strategy is not static. It must adapt to changing circumstances and opportunities when they present themselves”. The Festival looks forward to continued growth and development in the years to come.



For further information, please contact:

Mr. Ian Davidson
Bermuda Festival of Performing Arts
tel: +1 441 295 1291 |  fax: +1 441 295 7403
33/35 Reid Street, Hamilton, HM12, Bermuda
PO Box HM 297, Hamilton HM AX, Bermuda